More Than a Brand - A Community
ESTABLISHED IN 2020 IN LISBON, PORTUGAL. A MOVEMENT FOR ACCEPTANCE, INDIVIDUALITY AND GROWTH.
IT’S OKAY IS BUILT ON CONNECTION. OUR COMMUNITY IS MADE UP OF PEOPLE WHO BELIEVE IN KINDNESS, HONESTY AND RESPECT. EVERY PIECE WE CREATE IS A CONVERSATION - A WAY TO EXPRESS WHO YOU ARE AND WHAT YOU STAND FOR.
OUR WORK IS ABOUT REMINDING YOU: WHATEVER TODAY LOOKS LIKE, IT’S OKAY. 🤎
The Faces Behind the Brand
WE’RE MARIANA AND SOFIA — THE DUO BEHIND IT’S OKAY — PROBABLY JUST LIKE YOU, FIGURING LIFE OUT ONE DAY AT A TIME.
WHAT STARTED AS A SIMPLE IDEA TURNED INTO A BRAND THAT SPEAKS TO THOSE WHO EMBRACE LIFE’S UPS AND DOWNS. A SPACE WHERE MISTAKES, GROWTH AND SELF-LOVE ARE WELCOME.
WE DON’T ALWAYS HAVE THE ANSWERS AND SOMETIMES THE PATH FEELS UNCERTAIN — BUT THAT’S WHERE CONNECTION HAPPENS.
WE BELIEVE IN FASHION THAT CONNECTS, INSPIRES AND EMPOWERS - PIECES THAT FEEL GOOD, INSIDE AND OUT.
EMBRACE WHO YOU ARE, EXPRESS YOUR FEELINGS AND THOUGHTS WITHOUT FEAR. BECAUSE BEING YOURSELF IS ALWAYS OKAY.
MADE WITH PURPOSE
DESIGNED IN LISBON, MADE IN PORTUGAL.
WE BELIEVE IN QUALITY OVER MASS PRODUCTION, WHICH IS WHY OUR GARMENTS ARE MADE IN SMALL BATCHES IN PORTUGAL USING SUSTAINABLE MATERIALS - BETTER FOR YOU, BETTER FOR THE PLANET.
DESIGNED TO BE GENDER-NEUTRAL, OUR PIECES EMBRACE INDIVIDUALITY AND INCLUSIVITY, SO YOU CAN WEAR WHAT FEELS RIGHT, WITHOUT LABELS.
FROM THE FIRST SKETCH TO THE FINAL STITCH, WE FOCUS ON CREATING TIMELESS, COMFORTABLE CLOTHING THAT ALIGNS WITH OUR VALUES OF RESPECT, SELF-LOVE, AND CONSCIOUS LIVING.
SUSTAINABLE. THOUGHTFUL. MADE TO LAST.