Do not sell or share my personal information
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
More Than a Brand - A Community
ESTABLISHED IN 2020 IN LISBON, PORTUGAL. A MOVEMENT FOR ACCEPTANCE, INDIVIDUALITY AND GROWTH.
IT’S OKAY IS BUILT ON CONNECTION. OUR COMMUNITY IS MADE UP OF PEOPLE WHO BELIEVE IN KINDNESS, HONESTY, AND RESPECT. EVERY PIECE WE CREATE IS A CONVERSATION - A WAY TO EXPRESS WHO YOU ARE AND WHAT YOU STAND FOR.
The Faces Behind the Brand
WE’RE MARIANA AND SOFIA, THE DUO BEHIND IT’S OKAY.
WHAT STARTED AS A SIMPLE IDEA TURNED INTO A BRAND THAT SPEAKS TO THOSE WHO EMBRACE LIFE’S UPS AND DOWNS.
EVERY DAY, WE MAKE MISTAKES, WE LEARN FROM THEM AND WE GROW.
WE BELIEVE IN FASHION THAT CONNECTS, INSPIRES AND EMPOWERS - PIECES THAT FEEL GOOD, INSIDE AND OUT.
EMBRACE WHO YOU ARE, EXPRESS YOUR FEELINGS AND THOUGHTS WITHOUT FEAR. BECAUSE BEING YOURSELF IS ALWAYS OKAY.
MADE WITH PURPOSE
WE BELIEVE IN QUALITY OVER MASS PRODUCTION, WHICH IS WHY OUR GARMENTS ARE MADE IN SMALL BATCHES IN PORTUGAL USING SUSTAINABLE MATERIALS - BETTER FOR YOU, BETTER FOR THE PLANET.
DESIGNED TO BE GENDER-NEUTRAL, OUR PIECES EMBRACE INDIVIDUALITY AND INCLUSIVITY, SO YOU CAN WEAR WHAT FEELS RIGHT, WITHOUT LABELS.
FROM THE FIRST SKETCH TO THE FINAL STITCH, WE FOCUS ON CREATING TIMELESS, COMFORTABLE CLOTHING THAT ALIGNS WITH OUR VALUES OF RESPECT, SELF-LOVE, AND CONSCIOUS LIVING.
SUSTAINABLE. THOUGHTFUL. MADE TO LAST.